[ad_1]
San Francisco, Calif., December 4, 2023 — Bridgestone Americas, a world wide chief in tire technological innovation and support, and SweetRush, a primary supplier of personalized learning alternatives, introduced the start of an award-successful, cellular-helpful, higher-engagement gross sales education and performance system: Customer Tire Instruction (CTE).
The brainchild of a multiyear collaboration between Bridgestone and SweetRush, CTE has achieved about 30,000 revenue associates through Bridgestone’s prolonged organization of independent tire dealerships and merchants. CTE’s impressive approach to income coaching has been identified with over 80 finding out and development awards, including a 2023 Brandon Corridor Group HCM Excellence Award for Greatest Advance in Understanding in the Stream of Do the job.
“The Bridgestone team’s embrace of gamification, immersive technologies, and progressive mobile understanding modalities proves that sales, products, and shopper assistance instruction can be not only engaging and exciting but also a aggressive differentiator in just a crowded marketplace,” shares SweetRush Resolution Architect Danielle Silver.
CTE leverages a assortment of leading-edge understanding modalities and technologies to receive the attention of tire product sales associates at impartial suppliers and support them obtain consultative selling techniques and Bridgestone solution information. This mobile-helpful, circulation-of-operate discovering system brings together a suite of 40 participating microlearning classes and five game titles, which element animated video clip, Digital Truth (VR), Augmented Actuality (AR), storytelling, and humor.
Many thanks to CTE assets, tire profits associates are mastering to:
- Uncover customer desires and preferences and advocate the suitable tire dependent on their vehicle type, normal driving circumstances, and driving kinds.
- Share the competitive rewards of Bridgestone security and efficiency technologies.
- Leverage shopper-struggling with AR-improved “sell sheets” during the profits process to carry Bridgestone tire technological innovation to lifestyle.
“I am really very pleased of the business-main teaching that our staff has developed for profits associates. This method has been a sport-changer for how we educate and make loyalty with our sellers and independent sellers,” reported Richard Plant, Govt Director of Products and Specialized Education at Bridgestone.
Learners are equally enthusiastic, with one learner sharing, “The Bridgestone instruction program has benefited me in so lots of ways, from becoming well-informed on the merchandise to knowledge the fundamentals a tire sales associate may will need.”
The Bridgestone-SweetRush staff seems forward to continued good results, collaboration, and innovation as they recognize contemporary alternatives to satisfy the evolving wants of tire sales associates.
About Bridgestone Americas
Bridgestone Americas, Inc. is the US-dependent subsidiary of Bridgestone Corporation, a world wide chief in tires and rubber, making on its knowledge to offer options for safe and sound and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas employs a lot more than 45,000 men and women throughout its all over the world operations. Bridgestone offers a diverse merchandise portfolio of top quality tires and highly developed remedies backed by revolutionary technologies, enhancing the way persons around the planet go, are living, get the job done, and participate in. For far more info, pay a visit to Bridgestone’s internet site.
About SweetRush
SweetRush is dependable by a lot of of the world’s most productive businesses to support them increase the performance of their personnel and extended enterprises. SweetRush is recognized for extremely creative and powerful options that blend the finest of understanding experience design and style with hugely participating supply. SweetRush companies consist of custom made L&D answer style and design and enhancement, large-doing staff members-augmentation talent staffing, certification progress, cultural alignment, and revolutionary studying technologies these kinds of as VR, AR, and AI. SweetRush’s do the job has acquired a lengthy list of awards and accolades in collaboration with its globe-course purchasers. Discover much more at SweetRush.
[ad_2]
Resource link
