X CEO addresses Musk’s ‘go f— yourself’ comment to advertisers

Linda Yaccarino: CEO of X talking with CNBC’s Sara Eisen on Aug. 10th, 2023.


X CEO Linda Yaccarino dealt with the express responses Elon Musk hurled at advertisers in the course of what she termed a “huge ranging” and “candid” interview with CNBC’s Andrew Ross Sorkin at the 2023 DealBook Summit in New York Wednesday. 

“If somebody’s likely to consider to blackmail me with advertising? Blackmail me with dollars? Go f—oneself. Go. F—. You. Is that obvious?” X owner and CTO Musk reported through the interview on Wednesday.

Yaccarino described Musk’s feedback as an “express issue of check out about our place.”

“We are a system that lets individuals to make their personal choices,” Yaccarino wrote on X, formerly acknowledged as Twitter, late Wednesday evening. “And here’s my perspective when it comes to advertising and marketing: X is standing at a exclusive and incredible intersection of Totally free Speech and Major Street — and the X community is strong and is here to welcome you. To our companions who believe in our meaningful work — Thank You.”

Elon Musk to advertisers who are trying to ‘blackmail’ him: ‘Go f--- yourself’

Disney, Apple, IBM, Comcast, Warner Bros Discovery, Paramount World wide and Lions Gate Enjoyment pulled advertisements from X previously in November immediately after Musk claimed he agreed with a social media post accusing “Jewish communities” of pushing “hatred versus whites.” His feedback drew condemnation from The White Home, which blasted Musk for marketing “antisemitic and racist loathe.”

During the job interview, Musk identified as out Disney’s CEO Bob Iger, who also spoke at DealBook, and mentioned “Hello Bob!”

Yaccarino was hired as X’s CEO in Could. She was formerly the world-wide promoting chief of NBCUniversal. She has been tasked with bringing advertisers back again to X subsequent Musk’s takeover of the organization in 2022. In August, she explained makes were returning to the platform and should really experience comfortable positioning advertisements.

Musk apologized for his inflammatory responses on X through the job interview and told Sorkin that a specific post, where agreed with an antisemitic conspiracy principle, was “just one of the most silly if not the most silly point I have at any time performed on the system.”

“I’m sorry for that tweet or post,” he reported.

X responded to CNBC’s ask for for remark with an automatic reaction. Disney, Apple and IBM did not straight away react.

CNBC’s Lora Kolodny contributed to this report.

Disclosure: Comcast owns NBCUniversal, the mum or dad firm of CNBC.

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